The factors that work in the case of image ranking are highlighted below. 1. Upload high-quality, unique images that are optimized for the web. You have to create high quality image and upload it on your website. Moreover, the image you create for your website must be unique. 2. Use descriptive file names. You must specify the file name of the image. You need to create the file name of the image about the subject on which your image is based. 3. Place the images on the first fold of your content/product pages. 4. Add contextual images in the middle of the content/product pages. You need to provide relevant images with the content or product page. Otherwise visitors will come to your page and get annoyed and leave the page. As a result, your page will not rank. 5. Add valid Image Alt Text and image description. Alter text is an important factor in image ranking. When you add an image to your website, you give the correct alter text to the image. Alter text in the image helps the image to be indexed by Google. Some image optimization steps • Optimize image file names. • Use alt tags. • Optimize the image title. • Include captions. • Use unique images. • Ensure that your text complements the images. • Add image structured data.